For the Love of Color - No Harsh Color-Stripping Sulfates! This intensely moisturzing shampoo is free of those harsh sulfates that strip hair of its color, moisture and shine. Gently cleanse your hair with Pure ColorFresh to safeguard, enhance and extend hair color. Wheat proteins thicken hair cuticles, building volume and body while evening primrose infuses hair with moisture. Vitamins B & E protect against color-fading UVA and UVB rays. Use daily without any build-up that weighs hair down, for fuller, true color-protected hair.
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